This article aims to give you a comprehensive look about the European hair extensions market with 10 hottest hair extensions items in this market updated 2024

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Do you feel overwhelmed when looking at tons of hair extensions items and providers in the Europe hair market? Follow this article to get an insight into the biggest high-quality hair extensions market and 10 most popular items in European hair extensions updated in 2024.

Must-to-know things about European hair extensions

It can be a challenge when you search for precise information when learning about European human hair extensions. Follow this section to know the European human hair extensions market from a general look.

The reality of the European hair extensions market

Outstanding among hair extensions in the world, the market of Europe is highly competitive with loads of hair extensions suppliers, which leads to the increasing competition as well as enormous hair extensions variation.

  • According to the web search results, the hair extension market in Europe is expected to grow at a CAGR of 4.6% from 2022 to 2030, reaching US$ 1,670.85 million by 2030. The market is driven by factors such as increasing disposable income, changing living standards, and rising demand for hair extensions among consumers seeking to enhance their appearance or cover hair loss issues.
  • Human hair extensions and online retail dominates the segment: The market is segmented by product type, source, and distribution channel, with human hair extensions and online retail being the dominant segments.
  • Germany, UK, France, Russia and Italy are leading countries that show the highest demand for their human hair extensions.
  • Most hair extensions businesses in Europe work as vendors or distributors: They import hair from countries such as Vietnam, Burma, India, China to supply retail needs.

In general, the European hair extension industry is vast, dynamic, and active, offering a diverse array of suppliers and product categories. This is an excellent opportunity for wholesalers and retailers to grow their businesses, but also be risky if you join this market if you get insufficient knowledge.

The reality of European hair extensions market
The reality of European hair extensions market

Differentiating types of business in the European hair market

European hair extensions include many types of hair extensions provider, but here's the difference between them that you should know.

  • European hair factory/manufacturer: Fatory hair extensions factories are among the most often types of business in Europe. A factory is a firm that supplies goods or resources to another company/ vendor. A firm or an individual acquires raw hair, transforms it into extensions, and then sells these goods to other businesses. Therefore, factories usually transact with wholesalers or with companies instead of individuals. Due to the characteristics, this kind of business may have the most advantages in prices.
  • European hair vendors/ suppliers: A company that sells completed goods to other companies, middlemen, or customers directly is referred to as a vendor. Wholesalers and hair companies may be examples of this. Usually, vendors concentrate on selling instead of providing, and they might interact with customers or users more directly. For instance, online stores that retail hair extensions can be a vendor.
  • European hair distributors: These are middlemen supplying hair in bulk to provide it to other European hair extensions vendors. In the supply chain, this kind of company is in charge of distributing products and making them broadly accessible in various marketplaces. One thing you might notice is that distributors don’t make hair extensions directly, instead, they sometimes own enormous warehouses where they store and oversee inventory.

Choosing a manufacturer makes better sense because they provide more affordable prices without the need for middlemen. Therefore, buying directly from a manufacturer is advised for bulk purchases. If your goal is to purchase high quality hair in bulk or even wholesaling hair extensions, Gla Hair Factory is a must-see place that you should not miss.

Types of providers in Europe
Types of providers in Europe

Characteristics of European hair extensions

Hair extensions in Europe come with numerous types, colors, styles to meet the needs of different customers. Below is the detailed information that Gla Hair has collected and explained:

Hair quality

Most European hair extensions must be created entirely of human hair due to the region's stringent hair management laws. Therefore, there are two finest quality materials now widely used in the area: virgin and remy hair. Hairballs and non-remy hair are available on the market, however these hair kinds are not very common as they have lower quality.

  • Virgin hair: Human hair that has never experienced chemical processing, such as coloring, bleaching, perming, or chemical affection, is referred to as virgin hair. With its cuticles intact and oriented in the same direction, it is in its natural state.
  • Raw hair: Raw hair is regarded as the second best kind of material because its cuticles remain intact without any affection of heat and chemicals and oriented in the same manner from root to tip. By doing this, the hair is kept tangle-free, glossy, and smooth.
2 typical types of hair quality
2 typical types of hair quality

European hair extensions styles

Due to the cross-cultural as well as the development of the hair fashion and beauty industry, in Europe, products are offered and designed in a variety of categories. In the market, the most basic and popular hairstyles for native white Europeans are natural straight, bone straight, (body, natural, deep) wavy and (egg, hook) curly hairstyles. Moreover, there are also more hairstyles that colored European customers like such as yaki, deep twist, jerry, kinky… to match more modern and new fashion trends.

Popular hair color

Most people in Europe will favor natural hues like brown, black, and dyed blond when it comes to hair extensions. In addition, there are also other options in color that are quite popular among users pursuing a unique style such as: brunette, red or ombre colors.

Characteristics of European hair extensions
Characteristics of European hair extensions

There are many selections in styles, colors and hair quality that clients can choose for their business. Carefully acknowledging appropriate options will help you gain knowledge about these things as well as opt for products that meet the expectation of customers.

Popular types offered by European hair extensions

  • Human bulk hair: Based on the needs of the client, several kinds of hair extensions are produced using hair bulk. Raw hair emerges as a top option for companies that specialize in hair extensions when it allows companies or wholesalers to customize hair extensions.
  • Tip-in hair extensions are one of the most favorable hair extensions used in European hair extensions. I-Tip hair extensions are a type of hair extension that are attached to your own hair using small, silicone-lined beads. It can come with different tips: I,U, Flat tip, nano-ring or micro-ring.
  • Tape-in extensions: Another common option for European hair extensions is tape-in extensions. They are essentially pre-taped wefts that are adhered to the natural hair with tape adhesive. They are quite popular since they are simple to use, quick to apply, and do not harm natural hair.
  • Clip-in hair extensions: These hair extensions are designed with a small clip system to attach hair extensions to real hair. This type is best suitable for people who want to change their look in just several minutes without long-time commitment and preparing-time.
  • Weft hair extensions: Weft hair is specially used to add more length, volume in a natural way for the users by the design of thin hair layer. Not using glue or heat, weft hairs are sewn into the real hair layer, leaving no residue after the use and it is also durable and easy to remove. In the market, there are ordinary weft and genius weft hair extensions
  • Ponytail hair extensions: This type has a ponytail shape, which is usually customized with the clips to firmly hold onto the natural hair, helping users to have high and thick ponytail hair extensions in just a blink.

In a nutshell, among selections in the hair extensions world, you should clearly learn how your hair extensions work to choose the best hair extensions for your customers.

Types of hair extensions in the European market
Types of hair extensions in the European market

Sources of hair extensions in the European market

European hair extensions can be sourced from plenty of countries. Among them, Vietnam, Chinese, India and nations in Eastern Europe are the most widely used sources of hair extensions. This part clearly shows their features as well as recommendation for you to choose the right source.

Slavic hair

Hair from donors in Central and Eastern Europe, including Belarus, Ukraine, and Russia, is referred to as “Slavic hair.” Its color and structure most closely resemble European hair. However, because of the lack of a hair tradition and scant source culture in these areas, Slavic hair is uncommon and challenging to find. As a result, Slavic Hair's hair extensions were usually the most expensive available. Moreover, the expensive cost and bare source raise the likelihood of fake Slavic hair.

In European hair extensions, Russia surpasses to be one of the greatest hair extensions suppliers of Slavic hair. Nevertheless, Slavic hair is now becoming harder to find as they don’t have the hair-nurturing tradition and because of trends in hair beauty.

Slavic Hair source
Slavic Hair source

Vietnamese hair

Vietnamese hair has great texture: It is thick, glossy cuticle, Vietnamese hair keeps its shape well after the treatment and heat affection. This is the result of the nurturing custom Vietnamese people have for hair and their meticulous hair care regimen.

Vietnamese are flourishing strongly in recent years and gradually replacing Slavic hair in the European hair extensions, probably for these reasons:

  • The hair supply chain in Vietnam is consistent and easily available. Because they have domestic hair sources, factories can obtain hair sources more quickly and affordably.
  • High technology facility: Vietnamese hair addition producers offer a variety of solutions. To accommodate the preferences and requirements of the majority of customers, these products are designed to offer stylish human hair extensions.
  • Affordable cost: Vietnam has several hair direct producers that can reduce the cost of hair extensions due to their low labor expenses. Vietnamese hair is thought to have the most affordable rates on the market.

From the above 4 reasons, Vietnamese human hair extensions is currently popular with a large number of hair products imported into Europe. Vietnam hair factories are now taking storms in the European hair extensions for their capability in supplying high quality hair extensions for the customers even in large quantities.

High quality Vietnamese hair
High quality Vietnamese hair

Chinese hair

China has a large market share in both hair imports and hair exports. Below is some noticeable thing about Chinese hair:

  • They import raw hair from neighboring countries such as Myanmar, Cambodia, India because domestic supply is extremely limited, not enough for production needs.
  • The hair is usually treated by chemicals and heat: Because hair is sourced from many places with a synthesis of different genes, to gain an appealing and shiny look, it may have to experience heat and chemicals, which helps the hair look silky but shorten the lifespan and make it weaker.
  • Risks about Chinese hair extensions: Chinese hair can have an excellent appearance at first but quickly lose its beauty after just a short time of use. China also exports hair to the European market, and hair extension products in China are often priced very competitively compared to other suppliers. However, this also has the potential for fraud as well as poor quality, especially when information in China is limited, customers often only see information from suppliers through their official pages as well as B2B platforms such as Alibaba, 1688.

For these reasons, you have to do research and check vital information if you want to use Chinese hair extensions for the European hair extensions market.

Indian hair

India is also a major hair exporter in the European hair extensions market.

About the texture, Indian hair is thick, coarse, most of the hair is slightly curly due to their genes. Therefore, to style Indian hair, the hair must experience an extra step of flattening the hair.

About the hair quality, Indian hair is divided into 3 main categories: temple hair, raw and hairballs. Temple hair is hair cut during Indian hair donation rituals. In the process of growing hair, Indians usually do not expose their hair to any heat or chemicals, so temple hair retains the cuticle layer.

  • Raw hair is raw human hair which is not treated by chemicals, which is also a good hair quality type to make hair extensions.
  • In contrast, hairballs are the poorest quality hair, removed from discarded hair, undergoing chemical treatment to lose smell as well as make hair strands more beautiful. Currently, in the European hair extension market, Indian hair is usually virgin hair (hair from one donor, no chemical) or raw hair (hair that is arranged in the same direction, no chemical before) to make human hair extensions.
Chinese hair and Indian hair
Chinese hair and Indian hair

When comparing the characteristics as well as the reality of the above countries, Vietnamese hair is gradually replacing Slavic hair and is a country with growth in the hair industry distinguished by competitive price advantages, a variety of suppliers on a large scale as well as good hair quality. China is also a big market, but insufficient supply issues raise quality concerns. So, if you are a wholesaler who wants to import hair from India, you need to understand the different types of hair as well as know the origin of your hair.

Top 10 best European hair extensions items in European hair extensions

These are the top 10 items of European real hair extensions that are trendy in Europe. The list includes both primary selections and new, modern types of hair extensions, which can suit the taste of most users in this market.

The Authentic Premium Bulk Straight Hair Ombre Color

If the deep wavy hair extensions is a great choice for the general taste, this Authentic Premium Bulk Straight Hair Ombre Color is becoming one of best-sellers at Gla Hair as it helps customers gain a unique and fashioned hair.

This hair extension is made of 100% premium Vietnamese hair material, experiencing a bleaching process to gain the final look. Authentic Premium Bulk Straight Hair Ombre Color is also a best choice for vendors who aim to provide special and extraordinary high quality hair extensions.

The Authentic Premium Bulk Straight Hair Ombre Color
The Authentic Premium Bulk Straight Hair Ombre Color

Product Information:

At Gla Hair, this hair extension is supplied at the price of $50 – 156/100gr finished hair extension as Gla Hair owns a direct hair factory, allowing customers to buy hair at a competitive price.

Raw Human Hair Curly Clip In Extensions

Designed into the curly style by top-notch Vietnamese hair, This European Raw Human Hair Curly Clip In Extensions are designed to provide customers with high-quality raw European hair and a charming appearance.

Product Information:

Gla Hair provides European Raw Hair Curly Clip In Extensions with the price of $58 – 145/ 100gr hair extensions at 8 – 30 inches. If customers want to change the hair color, Gla Hair can fulfill their needs as they have a lab team to mix the right color.

Raw Human Hair Curly Clip In Extensions
Raw Human Hair Curly Clip In Extensions

Deep Wavy Raw Weft Hair

Deep Wavy Raw Weft Hair is by far the most favored hair extension item in Europe raw hair category by hair companies or vendors because of its high quality and natural blending capability to natural hair. The deep wavy style aims to bring customers a classy but luxurious look. If you are a vendor or hair company, this is an ideal choice for your business.

 Deep Wavy Raw Weft Hair
Deep Wavy Raw Weft Hair

Product Information:

  • Product Name: Deep Wavy Raw Weft Hair
  • Classification: Weft hair
  • Color: original black, customizable
  • Style: Deep wavy
  • Length: 8 – 30 inches
  • Price: $78 – $170/100g

At Gla Hair, the price of this item is supported for customers who set orders in large quantities, the price is just around $55-$145 for 100gr hair.

Premium Natural Clip-in Virgin Hair Extensions

This Premium Natural Clip-in Virgin Hair Extensions has a small clip system on the hair that will help customers have a thick, shiny hair in just a few minutes. With a basic blonde color, this product is suitable for the majority of customers in the European market.

Premium Natural Clip-in Virgin Hair Extensions
Premium Natural Clip-in Virgin Hair Extensions

Product Information

Gla Hair has a moderate price for customers as this product is currently priced at $ 39.3 – $ 112 / 100 gr of finished hair extensions.

Premium Bouncy Curly Raw Weft Hair

Premium Bouncy Curly Raw Weft Hair is a new product at Gla Hair, but receives the attention of customers thanks to high quality hair – 100% high-quality Vietnamese hair, large, thick curls, suitable for customers pursuing luxurious style.

Premium Bouncy Curly Raw Weft Hair 
Premium Bouncy Curly Raw Weft Hair

Product Information

  • Product Name: Premium Bouncy Curly Raw Hair Weft
  • Classification: Hair weft
  • Color: Original black, customizable
  • Style: natural straight
  • Length: 8 – 30 inches
  • Price: $80- $175/100g

When buying European weft hair extensions at Gla Hair, customers get free cost of working-up processing charge, which means that the price of weft hair is equal to bulk hair, which saves you up to $50/ 1000 gr as you no need to worry about the extra fee. The price of this product starts at approximately $50 – $160/ 100 gr hair.

Bone Straight Natural Color Virgin Human Weft Hair

Sourcing from Vietnamese hair material and experiencing a strict manufacturing process, the Bone Straight Natural Color Virgin Human Weft Hair is the finest option for anyone looking to enhance their natural look is this raw hair material bone straight hair extension.

Bone Straight Natural Color Virgin Human Weft Hair
Bone Straight Natural Color Virgin Human Weft Hair

Product Information

The price for this product is sold at about $60 – $149/ 100gr hair extension. Occasionally, on special days, customers also have the opportunity to buy European weft hair extensions with many promotions and discounts.

Weaves Natural Wavy Hair

Wholesale Weaves Natural Wavy Hair is made from 100% Vietnamese hair material with small and uniformed strands of hair, which can seamlessly blend into users’ natural hair.

Weaves Natural Wavy Hair
Weaves Natural Wavy Hair

Product Information

  • Product Name: Wholesale Weaves Natural Wavy Hair
  • Classification: Weft hair
  • Color: Original black, customizable
  • Style: Wavy
  • Length: 8 – 30 inches
  • Price: $78 – $210/100g

This European weft hair extension is creating a sensation in European hair extensions for its natural look. At Gla Hair, it is in stock from only $38 – $120/100gr hair extension with various options in length. They also can change the color to suit the needs of the clients.

Brown Clip In Ponytail Hair Extensions

Brown Clip In Ponytail Hair Extensions is regarded to be one of the unique products popular on the European human hair market. This product is best suited for those who want a high, firm ponytail but don't want to affect their hair too much. In just a few minutes, users can thicken and inflate hair without worrying about problems such as glue, heat that harms hair.

Brown Clip In Ponytail Hair Extensions 
Brown Clip In Ponytail Hair Extensions

Product Information:

The Brown Clip In Ponytail Hair Extensions is being sold for around $45 – $120 for 100 gr of hair.

Tip-in Natural Wavy Hair Extensions

The item Tip-in Natural Wavy Hair Extensions is one of the most popular Euro hair extensions used in the European raw hair extensions market as it has small beads to attach to users' natural hair, leaving no mark of hair extensions. Moreover, these items don’t require lifetime commitment, but also can be used for a long time and are reusable.

Tip-in Natural Wavy Hair Extensions
Tip-in Natural Wavy Hair Extensions

Product Information

Currently, Gla Hair supplies Wholesale Vietnamese Tip-in Natural Wavy Hair Extensions at the price of about $65 – 170/ 100gr hair extensions from 8 – 30 inches.

Weft Hair Virgin Kinky Curly

Because the European human hair market is a large market with a variety of cultures, Weft Hair Virgin Kinky Curly is a new but feverish product in this region. With thick, unique curls, the product is aimed at customers who want to pursue appearance in a sexy and fashionable style when buying European weft raw hair extensions. This is an indispensable product when combined with trendy outfits.

Weft Hair Virgin Kinky Curly
Weft Hair Virgin Kinky Curly

Product Information

At Gla Hair, this raw European hair product is being sold at a price in the range of $58 – $138 for 100gr of hair, the exact price depends on the length and color of the customer's order.

If you are a vendor or wholesaler wondering which hair extensions to import for your business, this article suggests these 10 hair products that are feverish in the European hair extension market.

Gla Hair – The leading hair extensions supplier for the European hair extensions

Gla Hair is a top hair factory based in Vietnam, specializing in manufacturing top-notch European hair extensions items for Europe. Gla Hair is chosen and trusted thanks to the following outstanding points:

  • Using 100% high-quality Vietnamese hair, ensuring durability and thick, firm but still smooth hair.
  • Gla Hair directly manufactures in their factory and sells wholesale bulk hair extensions, greatly reducing costs for customers.
  • Gla Hair considers customers as the focus to develop, providing 24/7 customer care as well as purchasing policies.

Gla Hair has built a loyal customer base by quality products and reasonable prices. Currently, Gla Hair creates a “fever” in the market with unique hair extension products, in line with customer trends.

Europe is one of the highest quality hair extensions in the world, so it has a wide range of suppliers and products from many different countries.

Therefore, choosing the right suppliers and products is extremely necessary. Gla Hair hopes that you can know more useful information to serve your buying process.

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